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hero text




below have hero image 







expression of the problem (little bit)

the image is a response to the problem







quickly pinpoints what the issue is that this is a response to (dont overdo it!!)







below, have 3 details of the product 

box

box

box

(not three at the same time







caption, image

caption = claim

image is evidence

(box = claim evidenc)\

\levels of story







claim evidence pairibng

1st: STORIES 

short setence (objects contain stories…)

^^ claim




image next to that that shows how you’ve brought that into your project







pick 3^^ that are really importnat







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below 3 claims

talk about mechanics of it, how it comes togehter and apart

have some process and how you got to that (brilliant, love it sold, how do you come to that)










at the end bring them back to another hero image that is different than the first one, someone walking through the woods carrying the bag